Daily Archives: November 8, 2013

Going Green, One Hotel Towel at a Time

A global collection of towel cards tells you how to be green in a thousand earnest, helpful (and downright weird) ways.  By Peter Mandel.

Three stars, four stars–whatever its constellation, the hotel chain of your choice wants you to know that it is a lot like you.  It may be a mass of buildings, elevator buttons and brass-plated trolleys for bags.  But it is special.  A brick-and-mortar being with a heart.  Starwood Hotels have a personalized menu for pillow puffiness, after all.  Even a Motel 6 has its particular brand of lotion and shampoo.

The bathroom is where your hotel’s earnest personality really begins to beam.  Cheerful cardboard pop-ups bloom next to the sink (“Did You Forget Your Toothbrush?”), a truly clean toilet shows off its prestigious plastic strip, and a placard near the towels cordially invites you to step up and Save the Planet.

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